Strictly speaking, Perplexity doesn’t sell a product literally called “Business Plan”.
Instead, business users typically build a stack from:
Pro (single-user but popular with freelancers & solopreneurs)
Max (power-user individual tier)
Enterprise Pro (seat-based business plan)
Enterprise Max (top enterprise tier)
Sonar API (pay-as-you-go API for products and internal tools)
So when people search for “Perplexity AI business plan”, they usually want to know:
“Which combination of Pro, Max, or Enterprise is best for my company, and what will it cost?”
This guide answers exactly that.
Current headline prices:
| Plan | Who it’s for | Price |
|---|---|---|
| Pro | Individuals, freelancers | $20/month or $200/year |
| Max | Heavy power users | $200/month or $2,000/year |
| Enterprise Pro | Teams & SMBs | $40/user/month or $400/user/year |
| Enterprise Max | Large/AI-intense orgs | $325/user/month or $3,250/user/year |
All tiers sit on top of a Free plan that provides limited searches and access to basic models.
If you want to integrate Perplexity’s models into your own product or internal systems, you’lluse the Sonar API, which is billed by tokens. Official docs list, for example:
Sonar: about $1 per 1M input tokens and $1 per 1M output tokens
Sonar Pro: about $3 per 1M input and $15 per 1M output
Specialized “Reasoning” and “Deep Research” flavors with their own per-million token rates
This API cost is separate from Pro/Max/Enterprise seats.
Perplexity Pro is built for high-volume individual use but is often the cheapest “business” option if you’re solo or very small. It costs $20/month or $200/year.
Key advantages for business users:
Access to premium models like GPT-4.x, Claude and other top LLMs
Higher daily limits and more powerful Research mode
Unlimited file uploads for PDFs, docs, and data analysis
Faster responses and priority access during peak times
Best if:
You’re a freelancer, solo founder, or consultant
You don’t need centralized admin, onboarding, or compliance features
Perplexity Max costs $200/month or $2,000/year.
It includes all Pro features, plus:
Much higher usage of advanced models and Deep Research tools
Access to flagship extras like the Comet AI browser and Email Assistant, which can read and manage Gmail/Outlook and automate more complex tasks.
Best if:
You’re a founder, head of ops, or researcher who lives in Perplexity
You want the earliest access to new high-end features without managing a full enterprise contract
For most companies, Enterprise Pro is the real Perplexity AI business plan. Pricing is $40 per user/month or $400 per user/year, billed per active seat.
It includes all Pro capabilities plus enterprise-specific features:
Per-seat admin control
Centralized billing
Invite, remove, and upgrade team members from one console
Trust center & strict data privacy
Enterprise data is never logged or used for training
Admin-level controls for organization-wide privacy settings
Organization-wide knowledge
Shared file repository for contracts, SOPs, docs
Internal knowledge search across files and team Spaces
Higher file limits & uploads
More daily uploads with org-level controls
Dedicated support
Enterprise support with response-time targets (e.g. aiming to respond within about 8 hours)
Best if:
You’re an SMB, agency, or department with multiple knowledge workers
You need central billing, access control, and privacy guarantees
Enterprise Max is the highest tier, priced at $325/user/month or $3,250/user/year.
On top of Enterprise Pro, it adds:
Very high / practically unlimited Labs and Research usage
Access to top-tier models (for example GPT-5-level reasoning models and advanced thinking variants) in Search and Research
Higher file limits – thousands of files per user and per Space
Premium security & analytics
SCIM user provisioning
Audit logs
Data-retention controls
Insights dashboards (often unlocked when you have ≥50 seats or at least one Max seat)
Early access to new enterprise features
Best if:
You’re a mid-to-large organization doing heavy research, quant work, or regulated-industry projects
You need advanced compliance plus the highest usage ceilings
If you’re an early-stage company, Perplexity for Startups can effectively become your “business plan”: eligible startups (<5 years old, <$20M raised, and backed by a listed partner) get:
6 months of Enterprise Pro free for up to 50 seats, and
$5,000 in API credits
This can cover your first half-year of AI adoption at essentially no license cost, while you experiment with workflows and internal tools.
There are also occasional coupon codes or promos that reduce annual seat prices for Pro, Enterprise Pro, and Enterprise Max for the first year.
Here’s a simple way to translate all these options into a practical “business plan”:
Light & medium users → likely fine on Enterprise Pro
Heavy researchers / ops / data people → consider Max (individual or Enterprise Max)
Remember: in an Enterprise org you can mix Pro seats and Max seats so only heavy users pay for Max.
You probably need Enterprise Pro (not just Pro/Max) if:
You want centralized billing and user management
You have compliance requirements where data must never be used for training
You want a shared knowledge base across a team
If none of those apply and you’re just 1–2 people, Pro/Max alone might be enough.
If you’re:
Building AI features into your product
Automating internal workflows (ETL, dashboards, custom assistants)
…then add a Sonar API budget on top. Start small (for example a few dollars per 1M tokens for Sonar, more for Sonar Pro or Deep Research) and scale as you measure usage.
Once you’re over ~50 seats or planning Enterprise Max + API at scale, Perplexity’s sales team can offer:
Volume discounts
Custom data-retention or security terms
Help with seat mix and rollout strategy
Is there a fixed “business plan” price?
Not as a single product. Most businesses combine Enterprise Pro seats (at $40/user/month) with a handful of Max or Enterprise Max seats and optional API usage.
Can we start on Pro and upgrade later?
Yes. Users can start on Pro or Max, then later be moved into an Enterprise organization, with remaining time usually credited or adjusted when billing changes.
What’s the cheapest way for a small business to use Perplexity?
For 1–3 people with no compliance needs, Pro (and maybe one Max seat) is often enough. When you reach 5–10+ regular users, Enterprise Pro usually becomes more attractive because of central control and shared knowledge.
A “Perplexity AI business plan” is less about a single subscription and more about choosing the right mix of:
Pro or Max for individuals,
Enterprise Pro / Enterprise Max for teams,
Sonar API for products and automations,
plus any startup or discount programs you qualify for. If you know your team size, how intensively you’ll use AI, and whether you need strong compliance features, you can design a Perplexity stack that fits your business and budget without surprise costs.
